Email Marketing
Mailchimp vs Kit (formerly ConvertKit)
Both tools reviewed and verified. Pricing checked April 2026.
Mailchimp
The most recognisable email tool in the world
Kit (formerly ConvertKit)
Email marketing built for creators
Choose Mailchimp if…
Mailchimp remains the most complete email marketing platform for small businesses, but recent price increases have many users reconsidering. Here's our honest verdict.
Choose Kit (formerly ConvertKit) if…
Kit has evolved from a simple newsletter tool into a serious email marketing platform for content businesses. The subscriber-centric model and automation are genuinely best-in-class.
Feature comparison
| Feature | Mailchimp | Kit (formerly ConvertKit) |
|---|---|---|
| Starting price | Free | Free (1,000 subs) |
| Free plan | ||
| Our rating | 4.4/5 | 4.5/5 |
Mailchimp pros & cons
- Best-in-class drag-and-drop email builder
- Comprehensive automation journeys
- Strong analytics and A/B testing
- Pricing has become expensive at scale
- Free plan limited to 500 contacts
- Customer support is slow on lower tiers
Kit (formerly ConvertKit) pros & cons
- Subscriber-centric model beats list-based competitors
- Best visual automation builder available
- Creator Network for cross-promotion
- No drag-and-drop email builder (text-focused design)
- Limited landing page templates
- Analytics less detailed than Mailchimp
Executive Verdict
Kit (formerly ConvertKit) wins overall
Based on verified ratings, pricing, and user feedback, Kit (formerly ConvertKit) edges out for most small businesses. Kit has evolved from a simple newsletter tool into a serious email marketing platform for content businesses. The subscriber-centric model and automation are genuinely best-in-class.
That said, Mailchimp may be the better fit if pricing or specific features are your top priority — read the full reviews below.