Sarah Chen
Sarah has spent 8 years evaluating SaaS tools for small businesses. She previously ran operations at a 40-person agency and knows firsthand what actually works at scale.
Reviews by Sarah Chen (9)
CRM Software
HubSpot CRM
HubSpot CRM remains the best starting point for small businesses that want a proper CRM without a budget. The free plan is genuinely useful, and scaling up is painless.
CRM Software
Pipedrive
Pipedrive puts the pipeline first and everything else second — which makes it the favourite CRM among sales-driven small businesses who find HubSpot too bloated.
CRM Software
Zoho CRM
Zoho CRM packs more features per dollar than any CRM on the market. The learning curve is real, but teams willing to invest setup time get an exceptionally capable system.
Email Marketing
Mailchimp
Mailchimp remains the most complete email marketing platform for small businesses, but recent price increases have many users reconsidering. Here's our honest verdict.
Email Marketing
Kit (formerly ConvertKit)
Kit has evolved from a simple newsletter tool into a serious email marketing platform for content businesses. The subscriber-centric model and automation are genuinely best-in-class.
Email Marketing
Brevo
Brevo's per-send pricing model makes it uniquely cost-effective for businesses with large subscriber lists that send infrequently. The bundled SMS and CRM are a bonus.
Project Management
Asana
Asana earns its reputation as the most refined project management tool on the market. The interface is beautiful, the features are deep, and the free plan is genuinely usable.
Project Management
monday.com
monday.com's highly customisable boards and visual interface make project management feel less like admin. The minimum 3-seat pricing is a drawback for solo operators.
Project Management
Trello
Trello pioneered visual project management and remains the simplest, most approachable tool in the category. For straightforward kanban workflows, nothing beats its ease of use.